04 Jun 2019 The Caterpillar Foundation @ bauma 2019
Bauma, the world’s leading construction machinery trade fair, drew crowds of more than 620,000 visitors from over 200 countries to the 2019 show that featured 3,700 exhibitors of construction machinery, building material machines, mining machines, construction vehicles and equipment from leading manufacturers and dealers. Arguably the biggest bauma ever, attendees came to see the latest innovations and new products that will shape the future of the industry. But in the midst of all the equipment, the Caterpillar Foundation brought a focus to something else – social impact.
In collaboration with two of our partners, charity: water and the Red Cross, the Caterpillar Foundation’s activation encouraged attendees to participate in activities that showcased the power of partnerships to support our mission of empowering people living in poverty around the world.
charity: water is dedicated to bringing clean and safe drinking water to people in developing nations. Most recently, the Caterpillar Foundation has supported charity: water’s programs in Ethiopia, Uganda, Rwanda and Malawi to address low water coverage and inadequate hygiene and sanitation conditions by bringing water access to numerous communities.
At charity: water’s Water Walk, guests experienced what it’s like to walk for water by carrying two 20-liter jerry cans weighing up to 40 pounds around a short track. Immersive and educational videos created a powerful experience for those who walked. Each lap walked unlocked a donation, collectively unlocking $150,000 USD, to support charity: water’s work to bring clean and safe drinking water to communities around the world. Men, women and children of all ages could be seen carrying the yellow jerry cans around the track. Some bauma stand workers devoted their lunch breaks to the walk, walking as many as 10 laps each day.
The Caterpillar Foundation is a member of the American Red Cross Annual Disaster Giving Program, which provides a funding base that allows the Red Cross to respond immediately to the needs of those impacted by global disasters. In addition, the Foundation recently invested in the Red Cross’ WASH program (water, sanitation and hygiene) to help communities prepare, respond to and recover from disasters, which includes critical needs such as providing access to safe water and sanitation.
The Be Red Cross Ready Challenge was an interactive exhibit designed to raise awareness and facilitate conversations about what it takes to be prepared in the event of a disaster. By the end of the week, 829 people had completed the challenge and were Red Cross Ready. You can Be Red Cross Ready, too – download the Red Cross First Aid and Hazard Apps to learn more [link to apps].
The enthusiasm for social impact at bauma was tangible, even in a venue where heavy machinery and exciting, innovative products were the primary focus. Attendees saw first-hand how Caterpillar and the Foundation’s work are interdependent as the company focuses on building a stable societal infrastructure and the Foundation on building human infrastructure through our work with our nonprofit partners.
Check out this video to learn more about work together.
Two teenagers choosing items they would bring with them in a disaster.
Members of Caterpillar’s Product Support & Logistics leadership team participated in the water walk, including Director of Strategy Andrew Wong, Director of Procurement Douglas Gillespie, and Vice President Chris Snodgrass.
Numerous Caterpillar employees supporting the Foundation.
Ashley Stokes from the Red Cross explaining how to be Red Cross Ready.
People of all ages participating in the Water Walk.